Rihanna’s first shoe for Puma, the Creeper, sold out within 3 hours
after it was debuted last year and it continued to gain momentum during
this year. The Fenty Puma Creeper was the only choice for the 2016 Shoe
of the Year:
The sought-after honor will be presented at the 30th annual Footwear News Achievement Awards in New York on Nov. 29.
Rihanna told Footwear News:
“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”
FN selects the shoe of the year based on retail sales, consumer
feedback, social media prowess and overall buzz. The award has been
handed out just three times: Kanye West took it home last year for his
hit Yeezy Boost 350 sneaker with Adidas.
In 2014, tennis legend Stan Smith was on hand to accept the prize for his own hot signature shoe with Adidas.
The Creeper, which has been worn by Cara Delevingne, Gigi and Bella
Hadid and The Weeknd, among other celebrities, is a twist on Puma’s
classic styles, decked out with a Creeper-style sole.
Rihanna, who serves as creative director for the athletic brand,
designed the shoe with input from menswear brand Mr. Completely, which
had previously made her custom Adidas and Nike sneakers.
Since the release of the Creeper, Rihanna and Puma have dropped a
laceless trainer and faux fur slides.
Source: FN
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