After weeks of anticipation, American singer and rapper T-Pain has
arrived in Lagos, the entertainment capital of Africa, where he will
host the Heineken ‘Live Your Music’ party this Saturday, October 29,
2016 at the Federal Palace Hotel in Lagos.
T-Pain was announced as the host of the first ever Heineken ‘Live Your
Music’ party in Nigeria by Sampson Oloche, Portfolio Manager,
International Premium Brands, Nigerian Breweries Plc., at a press
cocktail for the 2016 Heineken Lagos Fashion and Design Week held at the
Heineken House.
The Heineken ‘Live Your Music’ party is the official after party for the
Heineken Lagos Fashion and Design Week (HLFDW) which is billed to start
from Wednesday, 26 October to Saturday, 29 October.
Heineken, a leader in innovative music experiences as well as technology
and fashion, will also thrill music lovers with the fun and interactive
music ‘Takeover’ – wherein people get to choose and dance to their own
music playlist.
“The Heineken Live Your Music party is a party that is bound to leave
its mark in the memory of music lovers,” says NgoziNkwoji, Senior Brand
Manager, Heineken. She pointed out that the Live Your Music party is
tailored to give passionate music lovers an opportunity to enjoy various
music genres and also take control of their music.
“This is a musical experience that is unprecedented within Nigeria, it
will stand as a testament that Heineken is a forward looking brand with a
track record of creating innovative life experiences for her consumers.
Heineken Live Your Music party will create a wonderful opportunity for
music lovers to not only listen and dance to music but also live the
music alongside other music lovers.”
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